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\u4e4b\u5f8c\uff0c\u771f\u7dad\u65af\u4e0b\u8abf\u552e\u50f9\u3002180 \u5143\u7684\u725b\u4ed4\u8932\u964d\u5230\u767e\u5143\u4ee5\u5167\uff0cT \u6064\u964d\u5230 40 \u5143\u3002\u5230 2002 \u5e74\uff0c\u5168\u54c1\u985e\u5e73\u5747\u552e\u50f9\u4e0b\u8abf 41.5%\u3002\u694a\u52f3\u7a31\u9019\u7232\u201c\u540d\u724c\u5927\u8846\u5316\u201d\u7684\u8def\u7dda\uff0c\u4f46\u5f37\u8abf\u8981\u505a\u5230\u201c\u7269\u8d85\u6240\u503c\u201d\uff1a\u50f9\u503c 100 \u584a\u7684\u8863\u670d\uff0c\u5c31\u8ce3 100 \u584a\uff0c\u751a\u81f3 95 \u584a\uff0c\u4e0d\u80fd\u8b93\u4eba\u89ba\u5f97\u964d\u50f9\u5c31\u7b49\u65bc\u8cea\u91cf\u8b8a\u5dee\u3002<\/p>\n\n\n\n

\u201c\u8584\u5229\u591a\u92b7\u201d\u6210\u7232\u90a3\u8f2a\u8abf\u6574\u7684\u6838\u5fc3\u7b56\u7565\u3002\u5230 2013 \u5e74\uff0c\u771f\u7dad\u65af\u5728\u5167\u5730\u958b\u51fa\u8fd1 3000 \u5bb6\u9580\u5e97\uff0c\u5e74\u92b7\u552e\u984d\u8fd1 50 \u5104\u5143\u3002\u9019\u5957\u8986\u84cb\u5ee3\u6cdb\u7684\u7dda\u4e0b\u7db2\u7d61\uff0c\u4e00\u5ea6\u652f\u6490\u8d77\u54c1\u724c\u7684\u4e3b\u9ad4\u71df\u6536\u3002<\/p>\n\n\n\n

\u4e8c\u3001\u96fb\u5546\u5d1b\u8d77 \u7dda\u4e0b\u9000\u6f6e<\/p>\n\n\n\n

\u9032\u5165 2010 \u5e74\u4ee3\uff0c\u771f\u7dad\u65af\u7ad9\u5728\u4e86\u4e00\u500b\u8d8a\u4f86\u8d8a\u64c1\u64e0\u7684\u5341\u5b57\u8def\u53e3\u3002<\/p>\n\n\n\n

ZARA\u3001H&M \u5e36\u7740\u66f4\u5feb\u7684\u4e0a\u65b0\u7bc0\u594f\u8207\u6fc0\u9032\u7684\u5b9a\u50f9\u9032\u5165\u4e2d\u570b\uff0c\u672c\u571f\u54c1\u724c\u5982\u68ee\u99ac\u3001\u7f8e\u7279\u65af\u90a6\u5a01\u4e5f\u5728\u52a0\u901f\u64f4\u5f35\u3001\u6e20\u9053\u4e0b\u6c89\u3002\u66fe\u7d93\u4f9d\u8cf4\u6a19\u6e96\u5316\u9580\u5e97\u5efa\u7acb\u7684\u5148\u767c\u512a\u52e2\uff0c\u958b\u59cb\u5728\u9ad8\u983b\u7af6\u722d\u4e2d\u986f\u5f97\u9072\u7de9\u3002<\/p>\n\n\n\n

\u81ea 2013 \u5e74\u524d\u5f8c\uff0c\u201c\u5eab\u5b58\u201d\u6210\u7232\u771f\u7dad\u65af\u7ba1\u7406\u5c64\u6700\u95dc\u6ce8\u7684\u554f\u984c\u4e4b\u4e00\u3002\u5546\u54c1\u52d5\u92b7\u6e1b\u6162\uff0c\u5229\u6f64\u88ab\u4e0d\u65b7\u58d3\u7e2e\u3002\u8207\u6b64\u540c\u6642\uff0c\u79df\u91d1\u4e0a\u6f32\u3001\u5c0e\u8cfc\u983b\u7e41\u6d41\u5931\uff0c\u6d88\u8cbb\u8005\u7684\u6ce8\u610f\u529b\u4e5f\u5728\u66f4\u591a\u54c1\u724c\u8207\u6e20\u9053\u4e2d\u88ab\u5206\u6563\u3002\u5230 2017 \u5e74\uff0c\u516c\u53f8\u9580\u5e97\u6578\u91cf\u5f9e\u5dd4\u5cef\u7684 3000 \u591a\u5bb6\u6e1b\u5c11\u81f3 1219 \u5bb6\uff0c\u820a\u6709\u7684\u589e\u9577\u8def\u5f91\u96e3\u4ee5\u7232\u7e7c\u3002<\/p>\n\n\n\n

\u5f9e 2014 \u5e74\u8d77\uff0c\u771f\u7dad\u65af\u8a2d\u7acb\u4e86\u9580\u5e97\u76c8\u5229\u7d05\u7dda\u3002\u696d\u7e3e\u9023\u7e8c\u6578\u6708\u672a\u9054\u6a19\uff0c\u5c31\u88ab\u5217\u5165\u95dc\u5e97\u540d\u55ae\uff0c\u5c07\u8cc7\u6e90\u62bd\u96e2\u56de\u6536\uff0c\u96c6\u4e2d\u6295\u5165\u66f4\u5177\u589e\u9577\u6f5b\u529b\u7684\u65b9\u5411\u3002\u9019\u4e5f\u662f\u96fb\u5546\u6e20\u9053\u771f\u6b63\u8d70\u5411\u6838\u5fc3\u7684\u8d77\u9ede\u3002<\/p>\n\n\n\n

\u771f\u7dad\u65af\u6700\u521d\u65bc 2009 \u5e74\u4e0a\u7dda\u6dd8\u5bf6\uff0c\u4f46\u591a\u5e74\u9593\u4e00\u76f4\u627f\u64d4\u201c\u5c3e\u8ca8\u8655\u7406\u201d\u529f\u80fd\u3002\u96a8\u7740\u7dda\u4e0b\u589e\u9577\u898b\u9802\uff0c\u5eab\u5b58\u58d3\u529b\u5012\u903c\u5176\u9032\u884c\u7cfb\u7d71\u8abf\u6574\u3002\u771f\u7dad\u65af\u958b\u59cb\u5c07\u5206\u6563\u5728\u9580\u5e97\u7684\u8ca8\u54c1\u96c6\u4e2d\u56de\u5009\uff0c\u7531\u7dda\u4e0a\u7d71\u4e00\u8abf\u914d\uff0c\u5be6\u73fe\u5eab\u5b58\u7684\u5168\u570b\u7bc4\u570d\u5339\u914d\uff0c\u4e5f\u5927\u5e45\u6e1b\u5c11\u4e86\u65b7\u78bc\u60c5\u6cc1\u3002<\/p>\n\n\n\n

\u5546\u54c1\u7d50\u69cb\u4e5f\u96a8\u4e4b\u91cd\u7d44\u3002\u66a2\u92b7\u6b3e\u6efe\u52d5\u88dc\u8ca8\uff0c\u6eef\u92b7\u6b3e\u4e2d\u671f\u8655\u7406\u4e0d\u518d\u58d3\u5009\u5230\u5e95\uff1bSKU \u88ab\u6309\u7167\u54c1\u985e\u3001\u50f9\u683c\u5e36\u3001\u57fa\u790e\u6b3e\u8207\u4e3b\u63a8\u6b3e\u91cd\u65b0\u5283\u5206\u3002\u7dda\u4e0b\u9580\u5e97\u7dad\u6301\u7cbe\u7c21\u9673\u5217\uff0c\u7dda\u4e0a\u5247\u5229\u7528\u5e73\u81fa\u5dee\u7570\u64f4\u5c55\u66f4\u8c50\u5bcc\u7684\u7d44\u5408\u3002\u88dc\u8ca8\u8207\u5b9a\u50f9\u958b\u59cb\u8207\u6d41\u91cf\u8207\u7528\u6236\u884c\u7232\u6578\u64da\u806f\u52d5\u3002<\/p>\n\n\n\n

\u5230 2018 \u5e74\uff0c\u9019\u5957\u9ad4\u7cfb\u88ab\u5167\u90e8\u7a31\u7232\u201c\u54c1\u724c\u751f\u614b\u5708\u201d\u2014\u2014\u4e0d\u518d\u53ea\u662f\u8ce3\u8ca8\uff0c\u66f4\u662f\u4e00\u7a2e\u4ee5\u54c1\u724c\u7232\u6838\u5fc3\u7684\u591a\u5e73\u81fa\u904b\u71df\u7cfb\u7d71\u3002\u5728\u4ed6\u7684\u7406\u89e3\u4e2d\uff0c\u4ee5\u771f\u7dad\u65af\u54c1\u724c\u7232\u4e2d\u5fc3\uff0c\u57fa\u65bc\u6821\u4f01\u5408\u4f5c\uff0c\u628a\u9ad8\u6821\u3001\u7814\u7a76\u6a5f\u69cb\u3001\u88fd\u9020\u5546\u548c\u6e20\u9053\u65b9\u7d44\u7e54\u5230\u4e00\u8d77\uff0c\u7531\u4f9b\u61c9\u93c8\u548c\u54c1\u63a7\u9ad4\u7cfb\u63d0\u4f9b\u652f\u6490\u3002<\/p>\n\n\n\n

\u8207\u6b64\u540c\u6642\uff0c\u6d88\u8cbb\u908f\u8f2f\u7684\u8b8a\u5316\u4e5f\u5728\u540c\u6b65\u767c\u751f\u3002\u904e\u53bb\uff0c\u54c1\u724c\u901a\u904e\u9580\u982d\u3001\u5ee3\u544a\u5f71\u97ff\u9867\u5ba2\u3002\u5982\u4eca\uff0c\u5728\u6dd8\u5bf6\u3001\u6296\u97f3\u3001\u5c0f\u7d05\u66f8\u7b49\u5e73\u81fa\u4e0a\uff0c\u7528\u6236\u641c\u7d22\u201c\u725b\u4ed4\u8932\u201d\u6216\u201cT \u6064\u201d\u6642\uff0c\u6392\u5e8f\u7531\u7b97\u6cd5\u6c7a\u5b9a\uff0c\u8a55\u8ad6\u8207\u8cb7\u5bb6\u66ec\u5716\u6210\u7232\u4e3b\u8981\u53c3\u8003\u4f9d\u64da\u3002\u54c1\u724c\u4e0d\u518d\u662f\u4fe1\u606f\u4e3b\u5c0e\u8005\uff0c\u6d88\u8cbb\u8005\u64c1\u6709\u66f4\u9ad8\u7684\u4fe1\u606f\u5c0d\u7a31\u6b0a\u3002<\/p>\n\n\n\n

\u5728\u9019\u7a2e\u74b0\u5883\u4e0b\uff0c\u771f\u7dad\u65af\u4e3b\u52d5\u8abf\u6574\u5b9a\u4f4d\uff1a\u4e0d\u518d\u4e3b\u5f35\u201c\u5f15\u9818\u6f6e\u6d41\u201d\uff0c\u800c\u662f\u8a66\u5716\u66f4\u5feb\u3001\u66f4\u6e96\u5730\u97ff\u61c9\u5b83\u3002<\/p>\n\n\n\n

\u9019\u5834\u8f49\u5411\u843d\u5728\u4e86\u4f9b\u61c9\u93c8\u4e0a\u3002\u4ee5\u5370\u82b1 T \u6064\u7232\u4f8b\uff0c\u904e\u53bb\u5f9e\u8a2d\u8a08\u5230\u4e0a\u67b6\u9700\u4e00\u6708\u4ee5\u4e0a\uff0c\u73fe\u5728\u53ef\u6839\u64da\u5e73\u81fa\u53cd\u994b\u8fc5\u901f\u53cd\u61c9\u2014\u2014\u771f\u7dad\u65af\u5718\u968a\u5728\u4e00\u5169\u5929\u5167\u5b8c\u6210\u5716\u6848\u8a2d\u8a08\u3001\u6578\u78bc\u5370\u82b1\u3001\u767c\u8ca8\uff0c\u5e38\u5099\u5404\u985e\u7248\u578b\u8207\u5c3a\u78bc\u7684\u7d14\u8272T\u6064\uff0c\u65b0\u5716\u6848\u6309\u9700\u6253\u5370\uff0c\u9019\u6210\u7232\u88fd\u9020\u201c\u5feb\u7206\u6b3e\u201d\u7684\u91cd\u8981\u65b9\u5f0f\u3002<\/p>\n\n\n\n

\u771f\u7dad\u65af\u7684\u7522\u54c1\u908f\u8f2f\u4e5f\u767c\u751f\u8b8a\u5316\u3002\u4e3b\u54c1\u724c\u5546\u54c1\u4e0d\u518d\u8a66\u5716\u7d71\u4e00\u98a8\u683c\uff0c\u800c\u662f\u4ee5\u201c\u57fa\u790e\u6b3e\u2014\u4e3b\u63a8\u6b3e\u2014\u6f6e\u6d41\u6b3e\u201d\u4e09\u5c64\u7d50\u69cb\u6eff\u8db3\u4e0d\u540c\u7528\u6236\u3002\u57fa\u790e\u6b3e\u6490\u8d77\u92b7\u91cf\uff0c\u4e3b\u63a8\u6b3e\u627f\u8f09\u6d41\u884c\u8da8\u52e2\uff0c\u6f6e\u6d41\u6b3e\u5247\u4ee5\u5438\u5f15\u9ede\u64ca\u8207\u5f15\u6d41\u7232\u4e3b\u3002\u5f88\u591a\u6d88\u8cbb\u8005\u53ef\u80fd\u88ab\u201c\u65b0\u5947\u201d\u7684\u8a2d\u8a08\u5438\u5f15\u9ede\u9032\u9801\u9762\uff0c\u6700\u5f8c\u8cb7\u7684\u537b\u662f\u66f4\u5b89\u5168\u7684\u90a3\u4e00\u4ef6\u3002<\/p>\n\n\n\n

\u591a\u5e73\u81fa\u904b\u71df\u8b93\u771f\u7dad\u65af\u5448\u73fe\u51fa\u66f4\u591a\u9762\u8c8c\u3002\u76ee\u524d\u54c1\u724c\u5728\u5404\u5927\u96fb\u5546\u3001\u76f4\u64ad\u6e20\u9053\u904b\u71df\u8fd1\u5343\u5bb6\u7dda\u4e0a\u5e97\u92ea\uff0c\u6bcf\u5bb6\u5e97\u9762\u5411\u7684\u4eba\u7fa3\u8207\u4e3b\u6253\u6b3e\u5f0f\u5404\u4e0d\u76f8\u540c\u3002\u6296\u97f3\u4e0a\u7684\u7206\u6b3e\u5728\u62fc\u591a\u591a\u53ef\u80fd\u4e26\u4e0d\u9069\u7528\uff0c\u5c0f\u7d05\u66f8\u4e0a\u6d41\u884c\u7684\u8a2d\u8a08\u4e5f\u672a\u5fc5\u9069\u914d\u5feb\u624b\u76f4\u64ad\u7684\u7bc0\u594f\u3002<\/p>\n\n\n\n

\u96a8\u7740\u5be6\u8e10\u6df1\u5165\uff0c\u201c\u4e00\u500b\u54c1\u724c\u670d\u52d9\u6240\u6709\u4eba\u201d\u7684\u50b3\u7d71\u908f\u8f2f\u88ab\u6253\u7834\uff0c\u53d6\u800c\u4ee3\u4e4b\u7684\u662f SKU \u8207\u7d30\u5206\u5ba2\u7fa3\u7684\u5339\u914d\u7b56\u7565\u3002\u7406\u89e3\u5e73\u81fa\u898f\u5247\u3001\u5feb\u901f\u53cd\u61c9\uff0c\u6210\u7232\u54c1\u724c\u65b0\u7684\u57fa\u672c\u80fd\u529b\u3002<\/p>\n\n\n\n

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